Isekwe kwi-1999, iRichen ngumthengisi othembekileyo wezithako zempilo kunye neemveliso zesondlo.Igxile kuphuhliso lwamva nje lwetekhnoloji kunye nophuhliso lwetekhnoloji, uRichen uzinikele ekusebenziseni itekhnoloji ephambili yokukhathalela umntu.
Kumacandelo esondlo sonyango, isondlo esisisiseko, ifomula yomntwana, impilo yethambo kunye nengqondo, iRichen inikezela ngesayensi, iimveliso ezikhuselekileyo nezithembekileyo kunye nezisombululo kubathengi basekhaya nakwamanye amazwe.Ishishini lethu libandakanya amazwe angaphezu kwama-40 kwaye libonelela ngeemveliso kunye neenkonzo kubathengi abayi-1000+ bamashishini kunye ne-1500+ yamaziko ezonyango.
U-Richen uhlala elandela iinkcubeko kunye nemilinganiselo yenkampani: Iphupha, i-Innovation, Ukunyamezela, Win-win.Ukuqhubela phambili kuphando kunye nophuhliso ukubonelela ngezisombululo ze-premium kwimpilo yabantu.
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